Ready to go beyond the limits?

Transform your website / online store with my UX audits!
Discover how my intuitive approach makes your uniqueness shine and how we can take conversion to a new level through my many years of expertise with improved user guidance and much more.

BE THE CHANGE - and elevate your SUCCESS!

LET'S TALK

Drop me your data for a free initial analyze of your website

USABILITY IS LIKE LOVE

You have to care, you have to listen,
and you have to be willing to change.
You’ll make mistakes along the way,
but that’s where growth and forgiveness come in

Hi, I am Tanja

a passionate UX designer & frontend developer for over 20 years now.

As early as 2006, I focused on UX optimization and thus laid the foundation for successful projects.

In 2021, I then expanded my knowledge in the areas of sales psychology, branding and conversion optimization. This means I can draw on a valuable wealth of experience and can be deployed flexibly.

It is important to me to be able to contribute my skills flexibly and independently to exciting projects that challenge me and push me to grow beyond my limits.

What I don't like at all are monotonous, routine projects or tasks that cause boredom and slow down my personal growth.

Hire me Download CV

20+

years
experiences

Frontend development & website optimization,

Authentic positioning

Stand out from the crowd with an authentic brand positioning and show your full uniqueness

Emotional branding

With the right colors, fonts and images that suit you, you can optimally appeal to your target group emotionally

Creative concepts

Just be bold, think differently and escape the mainstream with unconventional concepts.

Quality management

Good quality management ensures that competitiveness is increased and customer satisfaction is enhanced.

Want to optimize your project with ease?

Call me

I strive for two things in design: simplicity and clarity.
Great design is born of those two things.

Balzac Coffee

HOW IT ALL STARTED IN 2004

Realizing an online store based on xt:commerce with an individual web design so that the modular system is no longer visible?
IMPOSSIBLE - some might think.

But for me, that's exactly the challenge,
to make me glow.

True to my slogan:
MAKE THE IMPOSSIBLE POSSIBLE.

No sooner said than done - with the result that xt:Commerce named this project as a showcase project for years - and my order books were full.

Testimonial

"Tanja has a lot of experience in the professional realization of store projects. She can realize almost anything from simple to complex ideas, it always depends on what you want and what budget you have"

Thiemo Zielinski
artvoll

Der Wasserladen

"What is particularly striking about the H2O - der Wasserladen online store is the clear navigation, which visually separate the individual areas from one another."

Let's get started

This is how I can support you

The range of possible fields of application is wide, firstly because I am constantly expanding my knowledge and secondly I am always on the lookout for projects that push me to perform at my best and give me the opportunity to challenge myself.

But here is a list of what I enjoy most and what matches my talents:

UX Optimization

I start with a holistic analysis of the current situation.

Based on this, I develop unique concepts that focus on an intuitive, feminine approach.

My focus here is on the emotional appeal to the customer through colors and a suitable visual identity.

Frontend Development

Implementing challenging web designs and innovative concepts with CSS and HTML is my great passion.

In order to achieve optimal brand positioning, I pay great attention to quality and the transfer of the design to all template pages.

For me, a "can't" is replaced by a "I'll find a solution" - and that's what excites me the most.

Intuitive user guidance

User guidance is at the very centerpiece of every project.

A well thought-out navigation structure is an important foundation.

For me, the final work begins with the preparation of the further content.
The customer should be guided to the desired content with pleasure and efficiency.

Testimonial

I am very grateful to Tanja for supporting me with her expertise in color psychology in the design of my new website. Our session gave me the finishing touches to make my website look its best.
Tanja has a detailed eye for imagery and typography and gave me very helpful tips on how to optimize my website.

Nancy Huettig
Ayurveda, Holistic Health Coach

fiolini

Inspiration through passion

If you want to sell high-quality processed products, you need an online store to match.

Fiolini.de therefore received a complete makeover from me: new corporate design, new responsive web design and new store system. The choice here was Shopware - more flexibility is not possible.

Testimonial

With her keen sense and feminine intuition, Tanja asked me the right questions that I needed to find my logo and brand colors.

With her professional shoulder view in communication with the designer, she was able to make a significant contribution to the development process of my brand identity.

I am very grateful for her support, she saved me a lot of time and helped me achieve my dream design.

Julia Jerg
Clarity Coach

Saba Hilbert

The Cologne fashion label "Saba Hilbert" offers exquisite bags, shoes and accessories in its online store, which are made from high-quality materials and exclusively in Europe under fair production conditions.

FEEL Conversion
Contact
  • +62 85333671110
  • tanja@feel-conversion.com

INFORMATION

© Copyright 2025 Tanja Puls LLC- All Rights Reserved